Photo: Instagram @saadlamjarred1
Author: Anastasia Polga Date: December 17, 2021.
Moroccan singer Saad Lamjarred has caused a stir on social media, announcing the launch of a cryptocurrency under his name. This step is considered unusual for the Arab music world and raises many questions about its artistic value and its impact on his career.
According to Moroccan information sources, Lamjarred is known for his engagement with modern technologies, which pushed him towards this experiment. However, the full clarity regarding his motives and details of this step remains unclear to this day.
In connection with this, the artist has stepped up to defend his homeland, the singer Basma Bousil, who faced attacks from certain supporters of her ex-husband, the Egyptian singer Tamer Hosny.
Recently, Lamjarred introduced his own clothing and fashion brand, and the news about the launch of the cryptocurrency only confirms his ambition to expand his activities beyond the music sphere. He promises that his digital currency will offer unique privileges, such as the opportunity to meet him personally and access exclusive concerts.
This announcement has elicited various reactions on social media. Some view this bold step, oriented towards technological innovations, as indicative of similar projects by global stars, for example, Icona, who also launched a similar digital initiative.
